Global product launch: brand-grade captions and four-platform streaming
Caption styling built to the key visual, audio direct from the desk, simultaneous streaming to four platforms, and press material 30 minutes after the close.
Background
A product launch aimed at global markets, run in the room and online in Chinese and English, with footage certain to be widely clipped and shared by press.
The challenge
Captions sat on the main key-visual screen, so they had to conform to brand guidelines — and had to hold up under close-in press camera framing, where any flaw in the styling is magnified.
What we did
- Working with the brand team, we produced three caption styling options, compared them on the actual screen during rehearsal, and settled type size, safe area and entrance motion
- Audio was taken directly from the mixing desk, avoiding interference from music and applause
- Redundant hardware ran hot standby, with two failover drills during rehearsal
- The stream was pushed simultaneously to WeChat Channels, Douyin, Bilibili and the company's own site
Outcome
The launch ran without a single captioning incident. Full bilingual copy and a summary were delivered within 30 minutes of the close, and press material went out the same evening.
「From rehearsal through to the transcript afterwards, one team closed the loop. We had a single person to talk to.」
— A multinational technology company · Brand director
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